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WIN / WAN
Project type
Art Direction, Brand Identity, Motion Design, Social Media Marketing, Content Strategy, Digital Design
Date
2024 - 2025
We were commissioned to lead the art direction and design of a digital campaign for World Interiors News (WIN), transforming their previously live event into a compelling online experience aimed at reaching a younger, digitally-savvy audience and expanding the brand’s reach.
The campaign included a branded Instagram grid, with tailored content for each award tier - Bronze and Silver winners received dynamic collage-style posts, while Gold winners were given a bespoke premium package, featuring a custom carousel post and an animated Instagram Story to elevate their recognition.
Following the campaign’s success, we were invited to create a complementary digital identity for sister brand World Architecture News (WAN), adapting the concept to suit their audience while maintaining a cohesive visual language across both platforms.
